Running your own business is an exciting, stressful and frustrating time of your life. There will be plenty of up’s and down’s along the way and it won’t always go to plan. There will be times when you are so busy you can’t keep up and other times when you wonder why you are doing it in the first place. Through all of that you need to remember to focus on your vision and your ‘why’. Remembering why you are doing what you are doing will keep you driving for success.
With running a business comes a lot of different tasks. It is not as simple as just creating your product or service and it selling from under you. There is a lot of administration, marketing, advertising and paperwork – oh the paperwork!
In many cases business owners become overwhelmed with all the additional tasks that they need to do and begin to loose time to focus on the actual product or service or they become frustrated and the stress kicks in. We all want to be able to do it ourselves, to build our business up and create an amazing brand that will sell and be successful. There is no harm in asking for help to achieve this.
Outsourcing is a great way to be able to relive the stresses of the other business tasks and free you up to focus on what is important – the product. Outsourcing does not mean that you can not handle it, or don’t know what you are doing. It just means that you are prioritising and making use of your time in the best way possible.
What tasks am I able to outsource?
Tasks such as keeping your social media up to date, writing blogs and design work are great ones to outsource. Social media up keep can be very time consuming and needs the time and attention given to it. It is a great free marketing tool and can be very successful for your business when used correctly. Using a Virtual Assistant means that you can have them complete these tasks for you, without you having to worry about the overheads of having an in office employee.
Using a freelance designer to help with your design needs will also take a huge weight off your shoulders. They design for a living and it is what they know best. Instead of trying to work out the design programs, waste time and become overwhelmed – let them do what they do best for you.
And not to mention the time you may waste on making sure your website is up to date… watching YouTube tutorials to make sure you don’t break something and the time spent worrying that the next WordPress update you do might break your website! Hiring an experienced web designer to maintain your website is worth it’s weight in gold and doesn’t have to cost the earth. My web maintenance packages for example, start from just $30 per month.
How do I find someone to outsource my tasks to?
There are many places you have access to other business owners. Maybe on the school run there is a mum that works as a freelance accountant? Maybe in the business Facebook group you regularly promote your product, there is someone that can help? There is no harm in using an external company or contractor to assist you, however, when hiring someone to help you, make sure you find someone who aligns with your visions and morals. This is your business and you need to be comfortable with the person you have chosen.
Outsourcing is not a sign of failure – it is a sign of greatness. You are able to determine where help is needed and prioritise your time for the important tasks. The moment you realise that your time is not being used in the most productive way is the moment you become successful.
This is YOUR business and YOU need to be able to spend your time in the right spaces.